The innovationterms brand kit

The working vocabulary of innovation — strategy, methods, leadership, ecosystems, and how organizations innovate with technology and AI. Explained with enough rigor to use at work. The visual system is calm, hand-made, and built so the content does the heavy lifting.

Logo

A hand-drawn teal diamond inside a sketched circle, paired with the lowercase wordmark — “innovation” in ink, “terms” in deep teal. Keep clear space around it and never recolor or smooth the linework.

Logo PNG · 300px Hand-drawn teal diamond mark, transparent background. Mark PNG · 512px High-resolution mark for decks and profiles. Mark PNG · 256px Presentation-ready raster export. Legacy SVG Previous scalable master with wordmark.

Color

White is the dominant surface. Teal is the brand voice — frame, accents, links, and active states. Spot colors appear only inside illustrations, max two per image.

Teal #76CED8 Brand frame, header, accents

Teal Soft #9ADEE6 CTA fills

Teal Deep #0097A7 Links, active text

Mist #F1FAFB Tinted backgrounds

Ink #071628 Body text

Heading #0A0A0A Headings

Illustration spot colors #8A6AD8 #E8923E #9CB83A #5B8FE0

Typography

Exo 2 · 300–800 · all roles

Everyone has ideas.

A friendly humanist-technical sans used across headings, body, and metadata. Arabic locales pair it with Noto Kufi Arabic.

Voice

Between dictionary definitions and consulting thought leadership — never either. Smart, time-poor readers who are skeptical of buzzwords.

Plain, not dumbed down A sentence the reader never has to re-read.

Lead with the answer Framing comes after, not before.

Specific over vague Named examples and numbers beat adjectives.

Opinionated on evidence Take positions the evidence supports.

Coverage scope

innovationterms covers the practice and vocabulary of innovation — not technology as a standalone subject.

What we cover Innovation types & theory, strategy & portfolio, product & business models, customer & market insights, design & prototyping, delivery & agile, leadership & culture, ecosystems & sustainability, and innovating with technology & AI.

What we don't cover General technology encyclopaedia entries, product-feature wikis, news, consulting services, certification programmes, or paywalled research. A technology appears only through the lens of how organizations innovate with or around it.

Illustration

Loose editorial doodles drawn with soft marker or colored pencil on clean white — wobbly outlines, single-color linework per object, one combined idea per image, intentionally unfinished. No gradients, no glossy 3D, no stock-photo polish.