The Glossary

The ability of a business to recognize, assimilate, and apply new knowledge.

The process of speeding up innovation cycles to bring new products, services, or processes to market more quickly.

Innovation that involves making ongoing, incremental adjustments and improvements in response to changing circumstances or feedback.

Agentic AI refers to AI systems that pursue goals across multiple steps, use tools, and adapt their actions without needing a human prompt every time.

A methodology that prioritizes flexibility, customer satisfaction, and collaborative efforts in developing software products.

An approach to innovation that values adaptability, speed, and iterative cycles in bringing new products or services to the market.

Leadership style that promotes flexibility, responsiveness, and empowerment of teams to adapt to changing conditions.

An iterative and incremental project management approach emphasizing flexibility and customer satisfaction.

The process of transitioning an entire organization to a flexible, adaptive, customer-focused approach based on the principles of Agile.

The use of artificial intelligence to automate tasks and processes, increasing efficiency and reducing human errors.

AI Idea Generation is the use of digital and data-driven capabilities to improve how organizations discover opportunities, design solutions, and scale...

AI-Driven Innovation is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

An organization capable of efficiently managing and exploiting current business demands while simultaneously exploring new business opportunities.

An analytical prototype is a test artifact built to evaluate key assumptions in an innovation concept before full-scale development.

Artificial Intelligence is the use of digital and data-driven capabilities to improve how organizations discover opportunities, design solutions, and...

The field of study, policy, and practice dealing with the moral issues arising from the use and impact of artificial intelligence.

A design pattern for a human-centered partnership model of people and artificial intelligence working together to enhance cognitive performance.

Augmented Reality is the use of digital and data-driven capabilities to improve how organizations discover opportunities, design solutions, and scale...

The application of automation and AI technologies to the innovation process, potentially accelerating the ideation, development, and implementation of new produ

A self-managing computing model named after, and patterned on, the human body's autonomic nervous system.

The application of behavioral science theories to product development and marketing, with the aim of making products that encourage specific user behaviors.

Benchmarking is the systematic comparison of performance, practices, or capabilities against peers or best-in-class organizations to identify innovation...

Big Data is the use of digital and data-driven capabilities to improve how organizations discover opportunities, design solutions, and scale innovation...

Blue Ocean refers to a strategy of creating uncontested market space by redefining value for customers rather than competing in crowded categories.

Brainwriting is an ideation technique where participants generate ideas individually in writing before sharing and building on them as a group.

Breakthrough Innovation is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

The ability of a business to adapt rapidly and efficiently in response to changes in the business environment.

A business case is a structured justification for an innovation initiative, covering expected value, costs, risks, and strategic fit.

A network of organizations – including suppliers, distributors, customers, competitors, government agencies – involved in the delivery of a specific product or

The use of controlled methods to test the validity of a proposed business model, strategy, or technique.

Business Intelligence is the practice of transforming data into actionable insights that support strategic and operational innovation decisions.

A strategic management and lean startup template for developing new or documenting existing business models. It visually represents a company's value propositio

Business Models define how an organization creates, delivers, and captures value, and they are central levers for innovation-led growth.

A process of profound change that orients an organization in a new direction and takes it to an entirely different level of effectiveness.

Change Agents is a people-centered discipline for preparing, supporting, and sustaining adoption of new ways of working introduced by innovation.

Change Management is a people-centered discipline for preparing, supporting, and sustaining adoption of new ways of working introduced by innovation.

Change Resistance is a people-centered discipline for preparing, supporting, and sustaining adoption of new ways of working introduced by innovation.

An economic system aimed at eliminating waste and the continual use of resources through principles like reuse, sharing, repair, refurbishment, remanufacturing

The traditional model of innovation where a company develops new products and ideas in-house without external collaboration.

Co-design is a collaborative approach where users, domain experts, and delivery teams jointly shape problem definitions and solution concepts.

Co-Innovation is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services, processes, or...

Systems that learn at scale, reason with purpose and interact with humans naturally. They are self-learning systems that use data mining, pattern recognition an

Collaboration Culture is the shared values, norms, and behaviors that encourage experimentation, learning, and cross-functional collaboration to create...

The process of innovating through partnership, where multiple organizations or individuals work together to create something new.

Commercialization is the process of turning an idea, technology, or prototype into a market-ready offering with a viable go-to-market and revenue model.

Competencies for Innovation are the knowledge, skills, and behaviors individuals and teams need to consistently identify opportunities and convert them...

Competitive Advantage is a sustained edge that allows an organization to outperform rivals through differentiated value, lower cost, superior...

A leadership model that promotes creativity and adaptive problem solving within complex adaptive systems. It enables the learning, creative, and adaptive capaci

A comprehensive prototype is a high-fidelity representation of a proposed solution that integrates core features, user flows, and operational assumptions...

The study of modeling, simulating or replicating creativity using a computer. It involves the use of artificial intelligence technologies to simulate human crea

Concurrent Working is an approach where multiple innovation activities run in parallel instead of sequentially to shorten cycle time and increase learning...

A statistical technique used in market research to determine how people value different attributes (feature, function, benefits) that make up an individual prod

Constraints are limits on resources, technology, regulations, or time that shape innovation choices and can trigger more creative solution design.

Understandings gleaned from the analysis of customer data that helps marketers and businesses develop a deeper understanding of their audience. They may include

The practice in software development of releasing every good build of software to users, ensuring that software is always in a releasable state throughout its l

Continuous Improvement is a core innovation concept used to improve how organizations identify opportunities, develop solutions, and deliver value.

Convergent Innovation is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

Technology that allows computers to understand, process, and respond to human language in a natural and intuitive way. Examples include virtual assistants, mess

Corporate Culture is the shared values, norms, and behaviors that shape how people make decisions, collaborate, and respond to change inside an organization.

Corporate Innovation is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

Corporate Social Responsibility is a management framework that integrates social and environmental accountability into business decisions, including...

Creative Problem-Solving is a core innovation concept used to improve how organizations identify opportunities, develop solutions, and deliver value.

The creative process is a structured sequence for exploring problems, generating ideas, evaluating options, and refining solutions into actionable concepts.

Cross-Functional Teams are teams composed of people from different disciplines who collaborate to solve complex innovation problems end-to-end.

The exchange of ideas or methods between different industries or disciplines to create innovative solutions.

Crowdsourcing is the practice of sourcing ideas, solutions, or contributions from a large distributed community rather than only internal teams.

The ability to function effectively in various cultural contexts (national, ethnic, organizational, generational, etc.)

Customer Centric is an innovation practice focused on identifying, validating, and responding to customer problems, expectations, and behaviors.

Customer Development is an innovation practice focused on identifying, validating, and responding to customer problems, expectations, and behaviors.

Customer Experience is an innovation practice focused on identifying, validating, and responding to customer problems, expectations, and behaviors.

Customer Feedback is an innovation practice focused on identifying, validating, and responding to customer problems, expectations, and behaviors.

Customer Needs is an innovation practice focused on identifying, validating, and responding to customer problems, expectations, and behaviors.

Customer Segmentation is an innovation practice focused on identifying, validating, and responding to customer problems, expectations, and behaviors.

Innovations that have potential negative impacts, either ethically, socially, or environmentally, and often go unregulated or undetected.

The practice of translating complex data into a graphical or pictorial format for easier understanding and insightful decision-making.

Data-Driven Innovation is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

The discipline of making informed and effective decisions based on data, tools, and techniques like artificial intelligence and machine learning.

A subset of machine learning that uses neural networks with many layers (hence "deep"). These models learn to perform classification tasks directly from image

Fundamental ideas and guidelines that inform and shape the outcome of a design. They may be considerations such as balance, contrast, hierarchy, proportion, and

The design process is a structured sequence of activities used to understand users, generate ideas, prototype options, and refine solutions through feedback.

Design Sprints is a time-boxed methodology for rapidly framing a problem, ideating solutions, prototyping, and testing with users in a few days.

The design thinking process is a structured sequence of activities used to understand users, generate ideas, prototype options, and refine solutions...

An approach where product development focuses on creating maximum value for the customer by balancing functionality and cost.

The change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.

The process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business a

A digital replica of a physical entity that can be used for various purposes, such as to simulate, predict, or optimize real-world performance.

Digitalization is the use of digital and data-driven capabilities to improve how organizations discover opportunities, design solutions, and scale...

Disruption describes innovation that significantly changes market expectations, value chains, or competitive dynamics.

A business model that significantly alters the way that companies do business, often displacing established market leaders.

An approach that seeks to disrupt the status quo of the industry or market with a strategy that is revolutionary or innovative. It aims to gain a competitive ad

Disruptive Technologies describes innovation that significantly changes market expectations, value chains, or competitive dynamics.

Divergent Innovation is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

A company's unique capabilities or resources that allow it to maintain superior margins and retain customers over a long period of time.

Early Adopters are customers who embrace new offerings sooner than the mainstream and provide critical feedback for refining innovations.

Ecosystem Innovation is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

A tool used in design thinking to gain insights into users' needs and wants by visualizing their thoughts, feelings, and behaviors.

Entrepreneurial Culture is the shared values, norms, and behaviors that encourage experimentation, learning, and cross-functional collaboration to create...

The ability of technological advancement to do "more and more with less and less" until eventually you can do everything with nothing. Coined by R. Buckminste

A type of innovation that makes gradual improvements and adaptations to existing products, processes, or ideas.

Innovation that focuses on creating novel and engaging customer experiences.

A systematic method used to determine cause-and-effect relationships by manipulating one or more factors thought to influence the behavior being studied.

Exploitation is the innovation capability of improving and scaling existing products, processes, or business models to capture near-term value efficiently.

Technologies that are rapidly accelerating and shaping major industries and all aspects of our lives, e.g., artificial intelligence, robotics, and digital biolo

The excessive addition of new features into a product which can result in over-complication rather than improved functionality.

First-Mover Advantage is the potential benefit gained by entering a market or technology space early, such as brand leadership, standards influence, or...

A focused prototype is a test artifact built to evaluate key assumptions in an innovation concept before full-scale development.

Followership in innovation is the disciplined ability to adopt, adapt, and execute proven ideas effectively after pioneers have tested market viability.

The process of reducing the complexity and cost of a good and its production, enabling more people to access it.

Futuring is a forward-looking practice that explores plausible future scenarios to guide long-term innovation strategy and capability building.

Gamification is the use of game mechanics in non-game contexts to increase participation, motivation, and behavior change in innovation activities.

An iterative design process that involves a program generating a certain number of outputs that meet certain constraints, and a designer refining them to fine-t

The creation or implementation of new or significantly improved products, processes, marketing methods, or organizational methods that benefit the environment.

Growth Hacking is an experiment-driven approach to rapid growth that combines product, marketing, and analytics to identify scalable traction loops.

Growth Mindset is the belief that abilities can be developed through effort, feedback, and learning, which supports experimentation and resilience in...

A hackathon is a time-limited event where diverse participants collaborate intensively to develop prototypes or solve defined problems.

The ability to make high-quality, high-speed decisions, often seen as a key factor for innovation in a fast-paced environment.

The systematic examination of potential threats, opportunities and likely future developments, often beyond the traditional range of a business or individual's

Human-Centered Design is an approach that starts with deep user understanding and iteratively designs solutions around real human needs, contexts, and...

Hybrid Thinking combines analytical and creative reasoning to evaluate evidence while generating novel options for innovation decisions.

Hyper-Adoption of Innovation is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products,...

The structured process of collecting, evaluating, and prioritizing ideas to drive innovation across an organization.

Idea Validation is the process of testing whether a concept solves a real problem and can succeed technically, commercially, and operationally.

Ideation is the deliberate generation and shaping of potential solutions to defined opportunities or problems.

The process of generating, developing, and communicating new ideas to drive innovation.

Ideation Software is digital tooling that helps teams capture, organize, evaluate, and develop ideas across the innovation lifecycle.

A setup that completely surrounds and engages an individual in an artificial environment, making them feel like they're part of it.

The process of introducing minor improvements or upgrades to existing products, services, processes or ideas.

A subcategory of IoT that focuses on the application of connected devices and systems in industrial sectors and applications.

The current trend of automation and data exchange in manufacturing technologies, including cyber-physical systems, IoT, and cloud computing.

A significant change in an industry that displaces established systems, products, or businesses.

The structure and organization of information within a digital environment, often pertaining to websites or applications.

A competitive advantage a company has due to superior knowledge or use of information.

Innovation Accelerator is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

A framework to understand the progress of innovation efforts, measure their success and understand their impact on the company’s overall financial performance.

Innovation Adoption Model is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

Innovation Agility is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

Innovation Ambition is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

Innovation Audit is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services, processes,...

Obstacles that prevent or hinder the process of innovation within an organization

An individual or organization that helps to stimulate and manage the innovation process in other organizations by identifying and connecting potential partners.

Innovation Capabilities is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

Innovation capability building is the deliberate development of skills, routines, tools, and leadership behaviors that help teams innovate repeatedly.

The accumulated resources that an organization can leverage to foster and promote innovation, including human capital, financial capital, reputation, and intell

An innovation career path is a progression of roles, skills, and responsibilities for people who want to build or lead innovation work.

Innovation Champions is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

Innovation Charter is the deliberate application of new ideas, methods, or technologies to deliver measurable improvements in products, services,...

An innovation competency model describes the knowledge, skills, and behaviors people need to contribute to innovation work at different levels.

An environment that supports and encourages innovation by fostering creativity, risk-taking, and collaboration.

Series of stages in the life of an innovation, from idea generation to market introduction and beyond

The process by which an innovation is communicated and spread over time among the participants in a social system.

A graphical representation of how a new product or idea is adopted or accepted over time within a specific population.

The fostering of international relations with the purpose of creating a favorable environment for innovation through collaboration, exchange of knowledge, and a

A visualization of the various entities, stakeholders, and factors that interact and influence the innovation within a particular domain.

The complex networks of relationships through which ideas and resources are exchanged and coordinated for innovation.

The system or process within an organization that fosters and supports innovation.

The accumulated wealth or value a company generates through its innovation efforts and intellectual property.

Instances where an attempted innovation does not achieve its intended result

Structures that outline a company's approach to promoting, organizing, and managing innovation

A company's step-by-step process of working with ideas that typically covers feedback, evaluation, prioritisation and implementation.

Measure of the effectiveness and influence of an innovation on its intended audience, market, or sector

An organization or initiative designed to foster the growth of new ideas, startups, and innovative projects by providing resources, mentorship, and support.

Key Performance Indicators used to measure the effectiveness of an organization's innovation process.

Dedicated spaces where new ideas are explored and developed, fostering creativity and innovation.

The guidance and direction provided by individuals or teams that drive and inspire innovative practices in an organization.

The series of stages that an innovation goes through from inception to diffusion and adoption. Stages may include ideation, development, maturity, and decline.

The systematic process of managing all aspects of innovation activities, from idea generation to implementation.

The systematic approach that an organization uses to innovate. It may include stages like idea generation, idea selection, development, implementation, and revi

A tool used to assess the level of maturity of an organization's innovation processes and capabilities. Helps determine readiness and areas for improvement.

Approaches and techniques used to guide the innovation process, such as Design Thinking, Agile, Lean, etc.

The challenge that companies face when they must innovate to grow, but focus on core operations and short-term objectives hinders the risk-taking and experiment

A digital or physical space that facilitates the sharing of ideas, collaboration, and development of innovative solutions.

The collection of all innovative projects, initiatives, and R&D activities within a company or organization. The portfolio helps to manage risk by diversifying

Specific tasks or activities undertaken with the aim to introduce novel ideas or improvements in a system or product.

The measure of an organization's capability to implement and adopt innovative solutions. It takes into account factors like culture, resources, skills, and infr

A strategic plan that outlines the steps necessary to achieve innovation goals over a specified timeframe.

The return on investment from innovation activities, demonstrating the financial impact of the innovative efforts.

Innovation role clarity is the shared understanding of who owns decisions, work, governance, and outcomes in innovation activity.

A safe, controlled environment in which ideas can be tested and experimented with without impacting the regular operations of an organization.

The process of searching for and identifying new technologies, products, or practices that can be incorporated into a company's innovation strategy. It often in

The skills needed to drive and manage innovation, including creativity, critical thinking, problem-solving, adaptability, and collaboration.

A time-constrained process where teams focus on solving a specific problem or developing a new idea, inspired by the agile methodology used in software developm

The different phases that an idea or concept passes through in the innovation process. Common stages include ideation, development, prototyping, testing, and co

A plan designed to help a company achieve its innovation goals by defining what should be done, why it's important, and how it will be executed.

A network of organizations, individuals, and policies that interact in the innovation process, promoting the development and diffusion of new technologies and i

A term for innovation efforts that are more about show than substance, typically offering little real business value.

The different forms of innovation, such as product, process, marketing, and organizational innovation.

A series of activities from idea creation to successful execution that collectively create value through innovation.

The speed at which an organization can transform innovative ideas into tangible outcomes.

An event or session dedicated to teaching, brainstorming, and developing innovative ideas or solutions.

A strategy of fueling growth in a business or economy through the development and application of innovative technologies, products, or processes. This type of g

Abilities that enable effective collaboration and cross-functional decision making in innovation.

The intangible value of an organization, including the knowledge, experience, and intellectual property it possesses.

The legal field that deals with rules for securing and enforcing legal rights to inventions, designs, and artistic works.

Legal rights granted to individuals or businesses over the creations of their minds, such as inventions, literary and artistic works, designs, and symbols.

The use of AI and machine learning to automate complex business processes that require decision-making typically done by humans.

A preliminary model of a product or system used to simulate user interaction and test the functionality of the design.

A network of interconnected physical devices that can collect and share data across the internet.

The practice of entrepreneurial strategies within a company, where employees act as entrepreneurs.

A process for arriving at a decision or a desired result by repeating rounds of analysis or a cycle of operations.

Innovation theory suggesting that customers purchase products or services to get a "job" done, focusing on the problem to be solved rather than the product it

The process of creating, sharing, using, and managing the knowledge and information within an organization.

Early adopter of a new product or technology who often provides valuable feedback and contributes to its improvement or customization.

Methodologies that focus on reducing waste, improving efficiency, and responding quickly to changes.

A methodology that applies Lean principles to the innovation process, aimed at reducing waste and improving efficiency.

A methodology for developing businesses and products that advocates for rapid prototyping and customer feedback to iterate on product design quickly.

An organization that promotes and facilitates learning among its workers, encouraging continuous improvement and adaptation.

User-centered, open-innovation ecosystems based on a systematic user co-creation approach, integrating research and innovation processes in real life communitie

A subset of artificial intelligence that uses algorithms to analyze data, learn from it, and make predictions or decisions.

A cultural trend that celebrates creating, crafting, and inventing using digital fabrication technologies like 3D printing, robotics, and coding.

A situation where a new player in a market displaces established businesses by introducing an innovative product, service, or business model.

The degree to which a product or service meets the needs and demands of a particular market segment.

The introduction of new, different, or more effective strategies for reaching and delivering value to markets.

The innovation of the innovation process itself, often involving new strategies, frameworks, or tools for promoting and managing innovation.

A version of a new product with sufficient features to satisfy early adopters, providing a basis for feedback for future development.

A type of innovation that involves making changes to individual components of a product, rather than changing the overall product design.

Groups of people with different areas of expertise working together towards a common goal, often fostering innovation through diverse perspectives and skills.

A quick and simple drawing of an idea or concept, often done informally while brainstorming.

The phenomenon where the value or utility a user derives from a good or service depends on the number of users that use it.

A strategy that encourages businesses to use both internal and external ideas and pathways for business advancement.

The process of recognizing and exploring potential areas for new products, services, or improvements.

The capability of a company to rapidly change or adapt in response to changes in the market.

The ability of a company to simultaneously explore new areas for growth and exploit existing assets and capabilities for competitive advantage.

The shared values, behaviors, and norms within an organization, which can significantly influence its capacity for innovation.

The process of individuals innovating in their own lives, such as finding new ways of accomplishing tasks, learning new skills, or adopting new

A tangible, experimental model of a product or service used to test and refine its design.

A strategic shift by a startup or other business, often when a particular product, service, or strategy isn't working.

The management of an organization's investments in different projects, ensuring the balance between the risk level and the profitability.

The use of data, statistical algorithms, and machine learning techniques to predict future outcomes based on historical data.

The implementation of a new or significantly improved production or delivery method.

The process of creating a new product or service, from idea generation and design to testing and launch.

The stages a product goes through from conception and development to market withdrawal.

The ongoing process of improving a product based on feedback, testing, and evolving market conditions.

Research method involving the collection and statistical analysis of numerical data, often used to gauge market size, consumer preferences, and other measurable

A type of computing that utilizes quantum mechanics to perform complex calculations at unprecedented speeds.

The process of innovating via research and development activities to create new materials, products, or procedures.

A form of innovation that introduces a transformative change, creating new industries or reshaping existing ones.

The practice of quickly testing hypotheses and concepts to learn and iterate in the innovation process.

The process of quickly creating a preliminary model of a product or feature to test and iterate upon. This approach can lead to improvements in design, reduce d

Business strategy that competes in existing market space, focusing on beating the competition and exploiting existing demand.

The radical redesign of business processes for dramatic improvement.

The various assets (such as funds, time, personnel, equipment, and intellectual property) necessary to develop and implement innovative ideas.

The commitment to include ethical and societal considerations in the innovation process.

An innovation seen or used first in the developing world, before spreading to the industrialized world.

A systematic process of evaluating the potential risks that may be involved in a projected activity or undertaking. This can involve identifying potential risks

The practice of identifying, assessing, and controlling threats to an organization's capital and earnings. These threats, or risks, could stem from a variety of

The process of increasing the capacity and functionality of a system, process, or model to handle a larger operational scope.

The ability of an organization to perceive and understand changes in its environment, such as customer needs, technological advancements, and market trends, to

The use of AI to identify and extract subjective information in source materials, typically to determine a user's attitude towards a particular topic.

The activity of planning and organizing a service's components (people, infrastructure, communication) to improve its quality and the interaction between the se

The introduction of a new or significantly improved service concept, client interaction channel, or business model.

An imitation of a service process, often using technology, to test and refine the service before it is implemented.

A set of techniques and tools for process improvement, seeking to improve the quality of output by identifying and removing the causes of errors and minimizing

A novel solution to a social problem that is more effective, efficient, sustainable, or just than existing solutions. The value created accrues primarily to soc

A project management framework that divides the product development process into stages separated by decision points (gates) to manage risk and ensure quality.

The process of managing the expectations and requirements of those who have an interest in a project or organization. Stakeholders can include employees, custom

Early-stage business ventures that are typically technology-oriented and have high growth potential. Startups are often associated with innovation and the devel

A visual or graphic representation of the sequence of operations or events for a service or product, often used in design and development.

The discipline of exploring, understanding, and interpreting the future to aid decision-making in the present.

The process of making changes in a company's business model, methodology, or products to effectively deal with competitive threats or to seize new opportunities

Long-term, mutually beneficial agreements between two or more businesses to achieve common objectives. These partnerships can leverage the strengths of each par

The practice of using resources in a way that meets present needs without compromising the ability of future generations to meet their own needs. In business, s

Innovation that focuses on improving existing products or services or on refining current practices, as opposed to disruptive or radical innovation.

The collective behavior of decentralized, self-organized systems, natural or artificial. Often used in AI and robotics.

The process where separate technologies evolve towards performing similar tasks. This can lead to the integration of different systems and industries, creating

The prediction of future characteristics of useful machines, procedures, or techniques.

The development and application of new technologies to improve products, services, or processes. Technological innovation can be product-based (resulting in new

The acceptance, integration, and utilization of new technology by individuals or organizations. The rate and extent of technology adoption can be influenced by

A diagram, resembling a house, used in quality function deployment that translates customer requirements into appropriate technical requirements for each stage

The ability to function effectively in situations of uncertainty or lack of information, a critical skill for innovation.

Confidential business information or knowledge that provides a competitive edge, such as manufacturing processes, formulas, algorithms, and strategies.

The practice of collecting information and attempting to spot a pattern or trend in the information.

An innovation model suggesting that interactions between universities, industry, and government can drive technological advancement and economic development.

An approach to innovation that places the needs and desires of the end user at the forefront of product or service design and development. The goal is to create

The overall experience a person has using a product or service, particularly in terms of how easy or pleasing it is to use. User experience can be influenced by

Innovation generated by users or consumers, typically to meet their own needs, which can subsequently be adopted by manufacturers or service providers.

The design of user interfaces for software or machines, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasura

A visual representation of a user's experience with a product or service over time and across different stages of engagement.

A fictional character created to represent different user types within a targeted demographic, attitude or behavior set that might use a site, brand or product

A business model that describes the full range of activities needed to create a product or service, from initial concept or raw materials to final delivery to t

A process where a company seeks to understand and articulate the benefits of their products or services to their target customers.

A form of private equity and a type of financing that investors provide to startup companies and small businesses that are believed to have long-term growth pot

A digital model of a product used to visualize and test design features before physical production.

A simulated experience that can be similar to or completely different from the real world.

A schematic or blueprint often used in web design to outline the functional layout of a website or application, typically before the addition of detailed design

An approach to innovation that involves starting from scratch, with no assumptions or restrictions based on previous work.