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Analytical Prototype

An analytical prototype is a test artifact built to evaluate key assumptions in an innovation concept before full-scale development.
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Co-Design

Co-design is a collaborative approach where users, domain experts, and delivery teams jointly shape problem definitions and solution concepts.
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Comprehensive Prototype

A comprehensive prototype is a high-fidelity representation of a proposed solution that integrates core features, user flows, and operational assumptions...
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Creative Process

The creative process is a structured sequence for exploring problems, generating ideas, evaluating options, and refining solutions into actionable concepts.
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Design Principles

Fundamental ideas and guidelines that inform and shape the outcome of a design. They may be considerations such as balance, contrast, hierarchy, proportion, and
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Design Process

The design process is a structured sequence of activities used to understand users, generate ideas, prototype options, and refine solutions through feedback.
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Design Sprints

Design Sprints is a time-boxed methodology for rapidly framing a problem, ideating solutions, prototyping, and testing with users in a few days.
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Design Thinking Process

The design thinking process is a structured sequence of activities used to understand users, generate ideas, prototype options, and refine solutions...
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Empathy Mapping

A tool used in design thinking to gain insights into users' needs and wants by visualizing their thoughts, feelings, and behaviors.
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Focused Prototype

A focused prototype is a test artifact built to evaluate key assumptions in an innovation concept before full-scale development.
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Human-Centered Design

Human-Centered Design is an approach that starts with deep user understanding and iteratively designs solutions around real human needs, contexts, and...
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Interactive Prototype

A preliminary model of a product or system used to simulate user interaction and test the functionality of the design.
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Napkin Sketch

A quick and simple drawing of an idea or concept, often done informally while brainstorming.
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Personal Innovation

The process of individuals innovating in their own lives, such as finding new ways of accomplishing tasks, learning new skills, or adopting new
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Physical Prototype

A tangible, experimental model of a product or service used to test and refine its design.
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Service Design

The activity of planning and organizing a service's components (people, infrastructure, communication) to improve its quality and the interaction between the se
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Storyboard

A visual or graphic representation of the sequence of operations or events for a service or product, often used in design and development.
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User Experience

The overall experience a person has using a product or service, particularly in terms of how easy or pleasing it is to use. User experience can be influenced by
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User Interface (UI) Design

The design of user interfaces for software or machines, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasura
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User Journey Map

A visual representation of a user's experience with a product or service over time and across different stages of engagement.
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User Persona

A fictional character created to represent different user types within a targeted demographic, attitude or behavior set that might use a site, brand or product
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Virtual Prototype

A digital model of a product used to visualize and test design features before physical production.
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Wireframe

A schematic or blueprint often used in web design to outline the functional layout of a website or application, typically before the addition of detailed design
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